-- On May 19, 2026, Google announced advanced model capabilities to the Search function, complete with new AI features. Google's CEO called it the biggest change in more than 25 years of Search.
Rebecca VanDenBerg has been building websites for businesses the entire time. The owner of VanDenBerg Web + Creative, a West Michigan agency serving B2B companies in manufacturing, agribusiness, and local services, says the shift is bigger than most business owners realize.
The search experience is moving away from lists of blue links toward conversational answers, follow-up questions, and AI-generated summaries. According to Ecommerce News, 58% of consumers now use AI tools to research products. Buyers are no longer just scrolling results. They are asking AI who to hire.
VanDenBerg calls the result the AI visibility gap. It is a growing divide between businesses that AI systems can confidently understand, retrieve, and recommend, and businesses that remain effectively invisible to them.
Being findable in Google is no longer the whole story. Businesses now need to make it easy for AI to understand what they do, where they operate, who they serve, and why they are credible.
The companies AI recommends are the ones with clear, structured, authoritative content and consistent information across the web. Most established B2B companies built their websites for a search engine that no longer behaves that way.
VanDenBerg's position is that the answer is not panic or gimmicks. "The businesses that win here won't be the ones chasing AI hacks," she says. "They'll be the ones that finally get the fundamentals right. Clear content, accurate business information, and a website that is genuinely useful to both people and machines."
Her prediction is blunt. The next two years will sort B2B companies into ones AI knows exist and ones it doesn't.
About the company: VanDenBerg Web + Creative is a West Michigan web design and digital marketing agency with 25 years of serving B2B companies in manufacturing, agribusiness, and local services. The agency provides web design, hosting, and SEO and GEO services. The agency provides web design, hosting, and SEO and GEO services. Learn more at rebeccavandenberg.com.
Contact Info:
Name: Rebecca VanDenBerg
Email: Send Email
Organization: Vandenberg Web + Creative
Address: 3083 Washington Ave Suite B-7, Grandville
Phone: (616) 344-9829
Website: https://rebeccavandenberg.com
Release ID: 89200097
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