- June 5, 2025Marketing
Ad Symphony Announces New Digital Marketing Solutions to Boost Non-Profit Fundraising Through Precision Audience Targeting
Ad Symphony Introduces Targeted Digital Marketing Services to Enhance Non-Profit Fundraising Success Ad Symphony, a U.S.-based digital marketing agency specializing in precision, cross-platform advertising, today announced the launch of new marketing solutions designed specifically to help non-profit organizations overcome the unique challenges of fundraising through digital channels. Non-profit organizations often face significant challenges in identifying and reaching the right audiences to generate donations and sustain their operations. With Ad Symphony’s proprietary integration of real-life behavioral data across platforms including Google Search, Gmail, Google Maps, Amazon, and streaming services, non-profits can now leverage hyper-specific audience targeting to maximize outreach efficiency and minimize wasted ad spend. Janice Prior, Marketing Director at Ad Symphony, emphasized the importance of identifying the correct target audience and cultivating ongoing engagement. “The first step in non-profit marketing is awareness. Without a clear message reaching the right people, even well-intentioned organizations struggle to raise funds,” said Prior. “We help non-profits dig deep into data to build meaningful leads and nurture potential donors with personalized communications.” Ad Symphony’s approach incorporates cross-platform campaign management that synchronizes messaging across various digital channels. This ensures consistent engagement with prospects who have shown interest—whether by visiting a website or completing a form—through curated offers and event notifications that encourage donations. To further enhance fundraising efforts, Ad Symphony recommends creative incentives such as exclusive merchandise or experiential offerings, including travel opportunities to destinations like Cortona, Italy, or Mexico. These incentives, combined with strong calls-to-action and precise targeting, have demonstrated success in converting leads into committed supporters. With partnerships spanning diverse industries and clients including Comcast NBCUniversal, MGM, Lowe’s, and the Tim Tebow Foundation, Ad Symphony brings proven experience to help non-profits scale their digital marketing impact and improve return on ad spend (ROAS). In addition to the new marketing services, Ad Symphony is also proud to announce that it has been awarded the Best Marketing Agency for Non-Profits in 2025 . This prestigious recognition was awarded by the Best of Best Review for the agency's unmatched expertise, precision targeting strategies, and proven ability to drive real results for charitable organizations. Ad Symphony’s holistic approach to non-profit marketing focuses on three key pillars: Precision Audience Targeting The key to a successful campaign lies in identifying the right audience. Ad Symphony uses proprietary data analytics to help non-profits hone in on the individuals and communities most likely to engage with their cause and contribute to their fundraising efforts. Lead Nurturing Through Email Marketing Once leads are identified, Ad Symphony builds and nurtures strong email marketing campaigns that convert casual website visitors into long-term, committed supporters. By personalizing outreach, Ad Symphony ensures that each donor feels valued and engaged throughout the process. Creative Incentives That Work Ad Symphony goes beyond typical donation requests by offering creative incentives, such as exclusive merchandise or immersive travel experiences. These unique offerings resonate with supporters and encourage greater involvement, ultimately leading to higher donation rates. This award further underscores Ad Symphony’s role as a leader in the non-profit marketing landscape, with an approach that consistently delivers high returns for clients and organizations. For more information about how Ad Symphony’s innovative marketing solutions can support non-profit fundraising efforts, visit adsymphony.com or call 888-855-2787. About Ad Symphony Ad Symphony is a U.S.-based digital marketing agency that specializes in precision, data-driven advertising powered by proprietary integrations with Google platforms. Leveraging extensive real-life behavioral data, Ad Symphony creates cross-platform campaigns that eliminate ad spend waste and maximize return on investment. Trusted by prominent clients across industries, Ad Symphony’s solutions enable businesses and organizations to reach hyper-specific audiences with tailored messaging that drives results. Media Contact: Phone: 888-855-2787 Email: info@adsymphony.com
- June 4, 2025Marketing
Spark Bridge Media Launches "Near Me Searches" with 20% Discount This Winter
Spark Bridge Media, a dynamic and forward-thinking marketing agency renowned for its unique approach to digital strategy, today announced the upcoming launch of its groundbreaking "Near Me Searches" service. In a bold move designed to celebrate this significant addition to its service portfolio and to underscore its commitment to client success, Spark Bridge Media will be offering a generous 20% discount on all its services for a limited time this winter. This initiative aims to empower local businesses by enhancing their visibility in an increasingly mobile-centric world. The new "Near Me Searches" service is poised to revolutionize how local businesses connect with customers in their immediate vicinity. In an era where consumers overwhelmingly turn to search engines to find products and services "near me," this specialized offering from Spark Bridge Media is designed to ensure its clients are not just visible, but prominent, in these critical local search results. Oladosu Omoni, CEO of Spark Bridge Media, expressed his enthusiasm for the new service and the celebratory launch. "We wanted to be unique with our 'Near Me Searches' service launch because we believe it's not just about introducing a new product; it's about delivering tangible value and giving back to the business community that we serve," Omoni stated. "The digital landscape is constantly evolving, and 'near me' searches are no longer a niche trend but a fundamental way consumers discover and engage with local businesses. Our new service is meticulously designed to capitalize on this behavior, driving real-world results for our clients." Unlike many competitors who may offer standard SEO packages, Spark Bridge Media's "Near Me Searches" service delves deeper. It incorporates a multi-faceted strategy that includes hyper-local keyword optimization, Google Business Profile (GMB) profile enhancement, local citation building, mobile optimization, and targeted content creation designed to resonate with local audiences. The agency understands that appearing in "near me" searches is about more than just proximity; it's about relevance, reputation, and reliability. "We've seen a growing demand from our clients for a more sophisticated approach to local search," Omoni continued. "They understand the power of being the first business a potential customer sees when they're actively looking for services in their area. Our 'Near Me Searches' service is our answer to that demand. We believe it's going to be a real hit because it is completely unique in its comprehensive nature, and we know our customers have been waiting for this for a long time. This isn't just another line item; it's a strategic imperative for local growth." The decision to accompany the launch with a 20% discount on all services is a testament to Spark Bridge Media's client-centric philosophy. "It should be really worthwhile, and we're hoping it will do a lot of good for the local community and the businesses that are its backbone," Omoni explained. "We recognize that marketing budgets can be a concern, especially for small and medium-sized enterprises. This launch offer is our way of making our cutting-edge services, including the new 'Near Me Searches' optimization, more accessible. We want to foster a partnership with our clients, and that starts with providing exceptional value from day one." Spark Bridge Media has consistently built its reputation on standing out and creating impactful marketing campaigns that generate a "commotion" for all the right reasons. The agency believes that effective marketing is not about following the herd but about carving out a distinct and memorable presence for its clients. "It's all part of the fun, and it's going to help our customers get more from the service, which we think is better than businesses who choose to do things the 'regular' way," Omoni remarked. "This launch celebration, with its significant discount, is just one of the many ways Spark Bridge Media achieves that goal. We're not just launching a service; we're inviting businesses to experience a new level of local market penetration." The "Near Me Searches" service is particularly crucial in today's mobile-first indexing world, where search engines prioritize mobile-friendly websites and localized content. Consumers making "near me" searches often have high purchase intent, meaning businesses that rank well in these searches are more likely to convert searchers into customers quickly. Spark Bridge Media’s service aims to ensure that its clients are perfectly positioned to capture this high-intent traffic. The agency’s approach is holistic, considering all factors that contribute to local search ranking, from on-page SEO elements to off-page signals like online reviews and local link building. The team at Spark Bridge Media is committed to staying ahead of algorithmic changes and evolving search trends to provide sustained results for their clients. Spark Bridge Media's "Near Me Searches" service is officially set to go live This Winter. Businesses looking to significantly enhance their local online visibility and take advantage of the introductory 20% discount on all services are encouraged to learn more. About Spark Bridge Media: Spark Bridge Media is an innovative marketing agency dedicated to helping businesses thrive in the digital age. With a passion for creativity and a commitment to results, Spark Bridge Media offers a comprehensive suite of marketing services, including SEO, content marketing, social media management, and now, specialized "Near Me Searches" optimization. The agency prides itself on its unique strategies, client-focused approach, and its ability to make a tangible impact on its clients' growth and success. To find out more about the "Near Me Searches" service and Spark Bridge Media itself, please visit https://www.sparkbridgemedia.com/NearMeSearch .
- June 3, 2025Marketing
ProfileTree Helps 400 Businesses Implement AI in Past Year, Driving Measurable ROI Across Multiple Sectors
As artificial intelligence transforms from buzzword to business necessity, Belfast-based digital agency ProfileTree has emerged as a key player in practical AI implementation. Over the past 12 months, the company has helped 400 businesses across multiple sectors deploy AI solutions that deliver measurable returns on investment. "Many businesses understand that AI represents a competitive advantage, but struggle with practical implementation," explains Ciaran Connolly, Director of ProfileTree. "Our approach focuses on identifying specific business challenges that can be addressed through targeted AI applications, rather than deploying technology for its own sake." This pragmatic methodology has resonated with businesses across the UK, Ireland, Europe, and increasingly, Asian markets. ProfileTree's client portfolio now spans multiple sectors including retail, financial services, manufacturing, and professional services. Strategic AI Implementation Yields Measurable Results ProfileTree's AI implementation services cover several key areas where businesses can realize immediate benefits: AI-Powered Marketing Automation For businesses seeking to optimize marketing performance, ProfileTree implements AI solutions that enhance targeting, personalization, and efficiency: Predictive analytics systems that identify high-potential customer segments Content optimization tools that increase engagement and conversion Campaign performance forecasting models that optimize budget allocation A UK-based e-commerce retailer working with ProfileTree reported a 32% increase in return on ad spend after implementing AI-driven marketing automation. The system continuously optimizes campaign parameters across multiple channels while identifying emerging customer segments. Democratizing AI for Small and Medium Enterprises While enterprise-level AI implementations grab headlines, ProfileTree has focused significant attention on making AI accessible to small and medium enterprises (SMEs). The company has developed scaled implementations that deliver value without requiring enterprise-level budgets. "The misconception that AI is only for large organizations with massive budgets has prevented many smaller businesses from exploring these technologies," notes Connolly. "We've developed approaches that allow SMEs to implement targeted AI solutions with clear ROI potential." These SME-focused implementations typically begin with a comprehensive assessment of existing processes and data assets, followed by the identification of high-impact application areas. ProfileTree then develops targeted solutions that address specific business challenges while requiring minimal infrastructure changes. A retail chain with 12 locations worked with ProfileTree to implement an AI-powered inventory management system. The solution reduced stockouts by 31% while decreasing overall inventory costs by 18%, delivering complete ROI within nine months. Comprehensive Digital Services Beyond AI While AI implementation represents a significant growth area, ProfileTree continues to offer a comprehensive suite of digital services that complement their AI expertise: Video Production and Marketing ProfileTree's video services help businesses leverage the most engaging content format for digital channels: Strategic video planning aligned with business objectives Professional production services from concept to delivery Platform-specific optimization for maximum engagement Performance analytics with ROI tracking "Video consumption continues to grow across all digital channels," explains Connolly. "Businesses that incorporate quality video content into their digital strategies see significantly higher engagement rates and conversion metrics." A retail client implementing ProfileTree's video strategy saw product page conversion rates increase by 24% for items featuring video demonstrations. The implementation focused on addressing common customer questions through concise, helpful video content. Educational Initiatives Through LearningMole Beyond direct business services, ProfileTree operates LearningMole, an educational platform focused on digital skills development for young learners. The platform has experienced rapid growth, now serving educational institutions across multiple countries. "Developing digital literacy from an early age is essential for future economic success," notes Connolly. "LearningMole helps bridge the gap between traditional education and the rapidly evolving digital landscape." The platform offers structured learning pathways covering programming, digital design, data concepts, and emerging technologies like artificial intelligence. These materials are designed to complement existing curricula while introducing practical digital skills. LearningMole has recently expanded its offerings to include specialized resources for educators transitioning to digital teaching methodologies, helping schools implement effective technology integration strategies. Global Expansion and Future Directions After establishing a strong presence in UK and Irish markets, ProfileTree has accelerated international expansion, with particular focus on European and Asian markets. The company has established strategic partnerships in Singapore, Hong Kong, and Malaysia to support clients in these regions. "Different markets have unique challenges and opportunities when it comes to digital transformation," explains Connolly. "Our international expansion strategy focuses on combining our technical expertise with local market knowledge through strategic partnerships." Looking ahead, ProfileTree is developing several new service offerings aligned with emerging digital trends: About ProfileTree: ProfileTree is a Belfast-based digital agency specializing in AI implementation, SEO, web design, content strategy, and video production. With a focus on measurable business outcomes, the company helps organizations leverage digital technologies to achieve competitive advantages and sustainable growth. For more information, visit ProfileTree.com.
- June 3, 2025Marketing
LinkDaddy Releases 2025 Report Confirming Backlinks as a Leading Factor in Search Rankings
As SEO professionals continue to adjust strategies for the ever-evolving world of search, a new report from LinkDaddy provides compelling evidence that backlinks remain one of the most reliable and influential ranking factors today. The report, which aggregates internal campaign data and market analysis from SEO case studies across multiple industries, points to strong correlations between backlink strength and keyword visibility. For brands aiming to improve their online presence for personal and business visibility, the findings affirm what many experienced SEOs have long observed: backlinks still move the needle—when they’re done right. “We've seen it firsthand across hundreds of campaigns,” said Tony Peacock, CEO of LinkDaddy. “No matter how advanced AI-generated content or semantic search becomes, backlinks continue to deliver measurable gains when you're trying to fix your search results or build long-term authority.” The LinkDaddy 2025 report outlines several key observations: High-authority backlinks consistently drive rankings more than raw content length or keyword repetition. Businesses that earned links from niche-relevant sites saw faster improvements in search visibility than those focused on general PR placements. Link velocity—the steady accumulation of quality backlinks—proved to be a critical differentiator in competitive markets. Unlike broad theoretical commentary often found in SEO circles, the report reflects hands-on execution—tracking actual campaigns, platforms, and industries from Q3 2024 to Q1 2025. The data also serves as a wake-up call to businesses relying solely on content without support from off-page signals. While Google’s algorithm has evolved significantly, trust indicators like backlinks remain essential for driving consistent traffic and authority. For brands and individuals looking to fix their search results or increase digital trust, LinkDaddy’s tailored backlink services and strategic content placement offer an accessible path to sustainable growth. A full overview of offerings is available at linkdaddy.com.
- June 3, 2025Marketing
Pittsburgh Redshift Local SEO Audit: Search Visibility Marketing Service Update
Following a recent service update, Redshift Local now offers local SEO audits, including a website design, UX and content review, competitor analysis, and a detailed plan for business growth. For more details, please visit https://redshiftlocal.com Redshift Local is dedicated to helping small and mid-sized businesses expand their customer base by increasing online visibility, web traffic, and lead conversions. With its custom, data-based audits, Redshift Local provides a roadmap that will help each business achieve measurable results. According to a Search Engine Journal report, 49% of marketers believe that organic searches produce the best ROI of any marketing channel. In 2023, Search Engine Journal cited high-quality content, page experience, and ranked links as the top 3 ranking factors of Google’s search results. Redshift Local takes advantage of search engines as an effective digital marketing tool, executing PPC campaigns, Google Business profile optimization, engagement tracking, content optimization practices like keyword research and link building, and more, to increase the online visibility of their clients’ local businesses. For each local SEO campaign, Redshift Local assesses the size of the business's city, market competition, and other factors, looking to drive more foot traffic to the business's physical location. About Redshift Local Founded by 20-year digital marketing veteran Jeff Lizik, Redshift Local's focus on local searches has helped small businesses such as tax attorneys and outdoor companies find their niche, allowing them to gain more regular customers and establish a strong online presence. By incorporating a free local SEO audit into its services, the company continues to give small and mid-sized businesses the tools to scale up and increase revenue. “At Redshift Local, transparency and collaboration are key. We don’t believe in one-size-fits-all solutions; instead, we tailor strategies to each business’s unique needs,” said a spokesperson for the company. “We’re committed to helping you grow, providing the support and expertise to stand out in a competitive online space.” Interested parties can find more information at https://redshiftlocal.com
- June 3, 2025Marketing
Former Kinesso Global Chief Product Strategist Joins Milieu Insight to Support US Market Growth
Milieu Insight, Asia's leading consumer research and analytics company, today announced the appointment of media and analytics veteran Huw Griffiths as Strategic Advisor for the US Market. The appointment reinforces Milieu's commitment to bringing its fresh, human-centered approach to consumer insights to American organizations seeking a deeper understanding of public opinion and market dynamics. When the company reveals its product suite, tailored specifically for the U.S. market, over the coming months, Griffiths will be responsible for many of the finishing flourishes. With more than 25 years of experience in marketing analytics, media strategy, and performance measurement, he will work alongside Ted Marzilli, President of Milieu Insight (US), to guide the company's go-to-market strategy and commercial growth across the United States. His appointment comes at a critical moment as brands increasingly seek agile, technology-enabled research solutions that deliver both speed and depth of insight. Milieu’s offer will do that, but with some critical innovations that the US market has not yet seen. " Huw's appointment represents a significant milestone in our U.S. expansion journey ," said Ted Marzilli, President of Milieu Insight (US). " His deep understanding of how data-driven insights can transform business outcomes, combined with his track record of building marketing accountability systems at scale, makes him the perfect advisor as we introduce US and global organizations to Milieu's unique approach to consumer research. " Bringing Global Expertise to Growing US Operations Griffiths, formerly Global Chief Product Officer at UM and Global Chief Product Strategist at Kinesso, has led and championed the integration of technology and media insights to deliver measurable business impact. His expertise spans marketing accountability systems, performance measurement, and the strategic application of analytics to solve complex business challenges—capabilities that align perfectly with Milieu's mission to make consumer insights more accessible and actionable. " What drew me to Milieu is their fresh perspective on consumer research ," said Griffiths, based in New York. " They've built something truly special in Asia—a platform that combines rigorous methodology with genuine human understanding. The opportunity to help bring that approach to the US market, where organizations are hungry for more agile and authentic consumer insights, is incredibly exciting. " Positioning for the Future of Consumer Research Griffiths will focus on several key areas in his advisory role, including supporting the development of analytics products tailored for US clients, helping position Milieu as a trusted partner for public opinion research, and utilizing his extensive network to accelerate market penetration. His current work as an advisor to leading startups in digital health and media analytics provides additional perspective on emerging trends and technologies. The appointment reflects Milieu's broader strategy of combining local market expertise with global industry knowledge. Founded with the vision of making consumer research more modern, data-driven, and accessible, Milieu has established itself as a leader in Southeast Asia by delivering insights that are both statistically robust and genuinely human-centered. " The US market represents an enormous opportunity for Milieu's approach to consumer research ," noted Griffiths. " Organizations are increasingly recognizing that traditional research methods aren't keeping pace with how quickly consumer sentiment and behavior evolve. Milieu's platform offers the speed and agility needed for today's decision-making environment, without sacrificing the depth and quality that fuel real business impact ." About Company/Organization Name Milieu Insight is Asia's leading consumer research and analytics company, providing organizations with fast, reliable, and actionable insights into consumer behavior and public opinion. Through its innovative Canvas platform and human-centered approach, Milieu helps brands, agencies, and organizations make data-driven decisions with confidence. Since its founding in 2016, the Singapore-headquartered company has grown to serve clients across Asia and key international markets, including the US and the UK. President Ted Marzilli leads the company's US operations, bringing Milieu's proven methodology and fresh perspective to American markets.
- June 2, 2025Marketing
El Segundo Creative Agency LO:LA Named Visionary By The Davey Awards
London : Los Angeles marketing agency in El Segundo, California, had been named a Visionary agency by the Davey Awards in recognition of its forward-thinking work. Reserved for agencies that break new creative ground, the award shows how the team is standing out, even in a highly competitive field. For more information, visit https://www.thelolaagency.com/post/lo-la-honored-as-a-davey-awards-visionary-here-s-the-story-behind-the-spotlight LO:LA is focused on human-centered storytelling, and this is particularly beneficial when AI is taking such a prominent role in marketing. According to the LO:LA team, stories that resonate on a human level are able to drive deeper engagement - while also building brand loyalty. The agency's work with brands like Rize, Fable, and Total Wine and More has won gold recognition across multiple categories, and these campaigns show LO:LA's ability to create work that builds lasting connections between brands and their audiences through video design, logo development, and more. However, LO:LA says results matter more than recognition, and points out that each campaign improves brand awareness, audience engagement, and emotional connection. The agency creates clear messaging that connects with target audiences while keeping brand promises consistent, regardless of where content is published. LO:LA also handles web and app development and SEO alongside content creation, with strong expertise in narrative copywriting that tells compelling brand stories. The agency is also known for its Brand in a Box service, which handles fully managed brand storytelling and complete brand rollouts for clients. This approach covers everything from initial brand strategy through implementation, so businesses can launch cohesive brand identities without having to manage or oversee all the details themselves. A spokesperson states: "At London : Los Angeles we believe your brand is truly the last unfair advantage you have in business. Creating a memorable brand experience is about telling your story, and that starts by first identifying your why." Those wishing to learn more can visit https://www.thelolaagency.com/post/lo-la-honored-as-a-davey-awards-visionary-here-s-the-story-behind-the-spotlight
- June 2, 2025Marketing
PR.Digital Launches as Premier Digital PR Agency Delivering High-Profile Media Coverage for Founders, Startups & Enterprise Brands
PR.Digital , a next-generation digital PR agency, today officially launches to deliver high-profile, digital-first public relations services to companies seeking visibility, authority, and trust in an increasingly noisy online marketplace. Built by a team of industry veterans, PR.Digital offers a highly specialized blend of traditional media relationships, advanced AI targeting, and SEO-optimized digital PR strategy that enables brands to secure premium earned media coverage at scale. "We’ve seen firsthand how access to the right media coverage can transform a brand’s trajectory," said Nate Nead, CEO of PR.Digital. "PR.Digital was built to level the playing field, offering high-level digital PR access to companies that are doing amazing things but struggle to cut through the noise. We combine deep personal media relationships with technology to maximize results." The agency’s service model addresses a significant gap in the PR marketplace, where traditional PR agencies often focus on general awareness with limited measurable outcomes. PR.Digital flips that model by focusing on real-world business outcomes: organic visibility, SEO authority, lead generation, and thought leadership positioning. Advanced Capabilities Powering the PR.Digital Platform At the heart of PR.Digital’s offering is a proprietary approach that fuses human media expertise with data science: Extensive Media Network : Personal relationships with thousands of journalists, editors, and producers at outlets like Forbes, TechCrunch, Inc., WSJ, CNBC, NYT, and more. AI-Enhanced Pitch Personalization : In-house AI tools analyze journalist interests, prior coverage, and audience demographics to match clients with the right media contacts at the right time. SEO-Integrated PR : Every campaign is built with SEO in mind — ensuring earned media contributes directly to organic search rankings, link acquisition, and long-term online visibility. Reputation Management : Proactive reputation monitoring, crisis communication services, and authority-building campaigns help clients manage and protect their digital brand. White-Glove Account Management : Fully customized, concierge-level service with transparent reporting on secured coverage, outreach efforts, and search engine impact. "Public relations has shifted dramatically. Brands no longer want vague 'awareness' — they want measurable results," said Timothy Carter, Chief Revenue Officer at PR.Digital. "Our approach is fully outcome-driven, aligning PR with real business KPIs: search rankings, leads, authority, and revenue growth." Services Tailored for Modern Brands PR.Digital offers a range of fully managed services, including: Executive Thought Leadership : Profile-building for CEOs, founders, and executives. Funding & Transaction PR : Coverage for venture rounds, acquisitions, mergers, and IPOs. Product Launch Media : Targeted outreach and coverage for product rollouts and startup launches. Crisis Management : 24/7 rapid-response crisis communication services. International Media Coverage : Global outreach with international media partnerships. "Media is more fragmented than ever, which means opportunities exist for those who know how to navigate it," said Samuel Edwards, Chief Marketing Officer at PR.Digital. "Our hybrid of AI, data, and human expertise ensures our clients are constantly in front of the right journalists, at the right time, with the right story." Founders With Deep Industry Experience The PR.Digital leadership team brings more than two decades of combined experience in SEO , link building, digital marketing and high-authority media placement. Collectively, the team has facilitated thousands of media placements across virtually every major business and industry publication. Solving the Modern PR Problem In today’s competitive digital PR world, emerging companies and even mid-market enterprises often face limited access to high-tier earned media exposure — traditionally reserved for large enterprises with deep agency retainers. PR.Digital democratizes this access, giving companies of all sizes a pathway to the visibility and credibility required to grow. Companies seeking access to premium media coverage and thought leadership positioning can visit https://pr.digital to schedule an initial consultation. About PR.Digital PR.Digital is a digital-first public relations agency specializing in high-profile, high-authority media placements that drive real-world business outcomes. Combining AI-powered targeting, deep journalist relationships, and outcome-based campaign execution, PR.Digital delivers world-class PR solutions for founders, startups, enterprise brands, and agencies seeking true digital authority.
- June 2, 2025Marketing
Dr. Alexander N. Jablovski Joins SMAVIDA as Chief Innovation & Strategy Officer to Lead U.S. Expansion
From Vision to Reality: Alexander Jablovski Leads SMAVIDA’s U.S. Expansion SMAVIDA, the AI-driven video advertising startup, has announced a significant leadership milestone with the appointment of Dr. Alexander N. Jablovski as Founding Partner and Chief Innovation & Strategy Officer. Starting Q4 2025, Jablovski will spearhead SMAVIDA’s U.S. operations from Los Angeles, marking a pivotal step in the company’s rapid global scaling. Dr. Jablovski’s entrance to SMAVIDA signals the company’s intent to revolutionize the $300+ billion video advertising industry by enabling brands, agencies, and creators to produce high-quality, personalized video campaigns instantly through AI technology. With a rare blend of expertise in engineering, psychology, and ethical AI policy, Jablovski brings a unique vision to the company’s strategy and innovation. “Joining SMAVIDA is more than a role—it’s a mission,” said Jablovski. “We're not just optimizing ad creation. We're creating a shift in how people communicate, create, and connect—powered by AI.” A Leader Shaped by Global Innovation and Ethical AI Before joining SMAVIDA, Dr. Jablovski built a distinguished career leading innovation and strategyin the aircraft and automotive industry and advising the United Nations on AI ethics and shaping innovation policies across Europe. At a young age, he has founded multiple ventures at the intersection of AI and digital transformation and is a member of the Forbes Technology Council. Jablovski’s multifaceted background positions him to lead SMAVIDA in transforming video advertising into a seamless, AI-enhanced experience, reshaping how brands tell stories in the digital age. SMAVIDA’s AI Engine: Transforming Ideas into Video Campaigns in Seconds At the core of SMAVIDA is a proprietary AI engine that converts simple inputs—text, images, or brief concepts—into fully formed, high-conversion video ads without the need for traditional editing tools or agencies. This technology has attracted collaboration with industry leaders such as Google, Netflix-level designers, and global agencies including Dentsu. Sheryl Lock from Google remarked on the partnership, “Their automation engine, combined with our generative AI tools, is creating something entirely new: video campaigns that think, learn, and adapt—instantly.” SMAVIDA’s platform uniquely integrates a Customer Touchpoint System (CTS) with social media channels, enabling brands to create and distribute personalized video content across all customer interactions efficiently. This innovation not only automates video production but also transforms customer engagement at scale. Los Angeles: The Convergence of Culture, Creativity, and Code Choosing Los Angeles as the hub for U.S. operations is strategic. As the entertainment capital, LA offers a dynamic environment where storytelling and technology converge, making it the perfect launchpad for SMAVIDA’s AI-powered video creation platform. For Dr. Jablovski, the location holds personal significance. “Los Angeles is where culture meets code. It’s the capital of storytelling—and now, the birthplace of AI-powered creation. And it’s partly coming home for me as well.” This synergy enables SMAVIDA to serve diverse creators—from high school entrepreneurs launching new brands to global CEOs—providing cinematic-quality video content rapidly and at scale. Scaling a Market Poised for AI Disruption According to Statista, global video ad spending is expected to surpass $400 billion by 2027, with an increasing share allocated to AI-driven, short-form content. SMAVIDA is not simply chasing this trend; it is actively shaping the future of video advertising. With Dr. Jablovski’s leadership, the company aims to redefine how brands operate in the evolving digital landscape. “This isn’t just the future of advertising,” Jablovski stated. “With SMAVIDA, it’s already here. And we’re scaling it, right now, from LA.” About SMAVIDA INC SMAVIDA is an AI-native video advertising platform that empowers brands, agencies, and creators to produce tailored, high-impact video ads in minutes. Founded by Martin Frericks and Dr. Alexander Jablovski, SMAVIDA combines human creativity with generative AI to automate the entire production process. The platform’s unique integration of Customer Touchpoint Systems with social media channels allows for dynamic, personalized video campaigns that engage audiences across all digital touchpoints. Headquartered in the United States, SMAVIDA’s mission is to democratize video advertising and lead the industry’s next creative frontier. Media Contact: Martins Frericks SMAVIDA INC, Founder Phone: +1 424-388-8200 Email: contact@smavida.com LinkedIn Linktree
- May 31, 2025Marketing
Raleigh Multichannel Content Marketing: Paid Ads Alternative For SMBs Updated
Following the updates, enterprise owners searching for a more effective and long-term alternative to paid ads can turn to the company to increase their online visibility, build credibility, and generate more leads. More details can be found at http://www.hargroveshelpinghandmedia.info Hargroves Helping Hand highlights how placing ads on major search engines and social media platforms is not only expensive but provides no protection against changing algorithms, making this a high-risk approach. Speaking to Website Planet, Jeremy K. Hargrove, co-founder of Hargroves Helping Hand Media-Group, says, “Relying exclusively on paid ads isn’t a strategy — it’s gambling. Thousands of businesses are at risk of disappearing overnight — not because their products are bad, but because their marketing is unsustainable.” The company's content marketing model takes a different approach, providing client businesses with omnichannel campaigns to reach their target demographics. A team of expert writers and editors craft compelling news articles, blogs, podcasts, slideshows, infographics, social posts, and videos which are then distributed and published on more than 300 high-authority, high-traffic websites. All content is peppered with pre-agreed keywords that the client wishes to rank for including locations, capturing the attention of an estimated 82% of consumers who prefer to research products online before committing to buying goods or services. “Build trust and presence before they click an ad—by publishing content where they’re already looking,” adds Jeremy. The content focuses on services and products that help clients stand out from their competition and includes industry-specific insights, company biographies, expert views, and customer reviews. The effectiveness of the Hargrove approach can be seen in several recent client case studies. “One medical device brand using our system turned 111 pieces of content into an $8M/year revenue increase. Sales rose from $48K to $735K/month—just from consistent, multi-format content publishing,” says Jeremy. Maintaining a steady stream of engaging content keeps businesses ranking highly on search engines for a fraction of the cost of paid ad campaigns — which is helping level the playing field between small businesses and industry leaders with large budgets. “Small businesses can get free organic traffic without requiring an entire marketing team, or a high level of marketing prowess,” Jeremy explains. “We love to work with underdog growing brands with great unique products and help them take on the big players in their industry.” For more information, go to https://www.linkedin.com/in/jeremy-k-hargrove-7885985a
- May 31, 2025Marketing
Detroit Organic Content & Authority Marketing Service For SMBs Announced
MAX 2U Media's expanded organic content and authority marketing services encompass the creation of news articles, blogs, podcasts, and other informal marketing formats. The agency helps local brands position themselves as informed authorities by improving their search result rankings and connecting them with interested local customers. For more information, visit https://wavecom.clientcabin.com MAX 2U Media creates content that attracts potential customers already searching for related products or services. Unlike paid advertising with "Sponsored Ad" banners and expiration dates, organic content builds cumulative benefits over time without recurring fees. Generating traffic remains a significant challenge for businesses today, with many small companies lacking the resources to understand what their audiences search for online. "Max 2 You Media" addresses this gap by creating strategic content that connects businesses with their target audience. With its content marketing service, the team helps businesses reach wider audiences by distributing their message across various online platforms. This approach builds a stronger online presence, improves brand recognition, and establishes industry authority. The content that the agency creates is then distributed through multiple channels, using multiple formats, to maximize visibility. By prioritizing organic content creation over paid advertising, MAX 2U Media helps local businesses achieve sustainable growth through better search rankings. This strategy makes brands more visible to potential customers actively searching for their products or services. Using a wide range of multimedia formats, such as infographics, podcasts, and streaming videos, MAX 2U Media makes marketing content more appealing to a wider range of consumers. The agency's approach focuses on creating informative, valuable content that addresses specific customer needs and questions, helping businesses establish themselves as knowledgeable resources in their industries and build trust with potential customers before they even make contact. Clients can choose to create their own content, or they can have the entire process managed by their team of specialists, with a focus on their chosen keywords, topics, or locations. For Detroit-area businesses looking to improve their online visibility without the ongoing costs of traditional advertising, MAX 2U Media offers a sustainable alternative. Their content creation services provide long-term value that continues to work for businesses long after publication. To learn more about MAX 2U Media organic content creation services for small businesses, visit https://wavecom.clientcabin.com/app/info
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