Business News
Houston Content Marketing For Small Business, Omnipresence Strategy Announced
R.E.D Marketing Firm, an outdoor advertising company based in Houston, has announced its expansion into digital marketing, debuting an innovative content marketing service. The service is designed to help local businesses achieve brand omnipresence on the web using a proprietary multichannel strategy. More information is available at https://redmedia.clientcabin.com/app/info The company's spokesperson points to the shift in consumer behavior as the reason for expanding its offerings. "With e-commerce growth showing no signs of slowing and AI starting to dominate the online space, the move into digital just makes business sense," they said. "But we don't want to offer just any kind of service; what we're offering is something truly unique that can help small players compete with their larger rivals," they added. R.E.D Marketing Firm's service takes advantage of Google's preference for high-quality content and its trust in certain prominent websites. It maintains a network of sites with high domain authority scores, where it exclusively publishes branded content. As a result, its content tends to be recommended naturally as search suggestions, often as top results. "This approach differs from traditional SEO and content marketing because we don't intend to build reputation from scratch," the spokesperson said. "We tap into the already existing authority of our network and use it to bypass competitors' posts and listings." Each campaign launched by R.E.D Marketing Firm comprises different types of assets, including blogs, podcasts, short videos, slideshow presentations, and infographics. This multichannel approach allows the company to target audiences across varied platforms, maximizing the reach of the content. Another standout feature of this service is the production process, which does not require a creative team, as everything is handled by one writer and automated software that repurposes the content and manages its distribution. R.E.D Marketing Firm is currently focusing on small businesses and professionals in Houston looking to build their personal brands. It is also open to partnering with organizations seeking to promote their offerings nationwide, noting that the service can complement existing digital marketing efforts. Interested parties who want to know more are encouraged to visit https://redmedia.clientcabin.com/app/info
GTM Starters Announces Revolutionary Approach to Scaling Startups with Proven Go-To-Market Strategies
Molly’s Insta Curry Launches America's First Freeze-Dried Indian Curries
CEO Times Expands Business News Coverage to Empower Global Entrepreneurs
- April 4, 2025Business
My Upstate Home Introduces Fresh Real Estate Approach
J. Cate Kassab, chief executive officer and owner of My Upstate Home LLC, has been recognized by Marquis Who's Who for her contributions to the real estate industry, highlighting her leadership, integrity and commitment to ethical business practices and more transparency. With over 15 years of experience in real estate, marketing and relocation, Ms. Kassab's expertise and innovativeness have made her a well-respected figure. Being recognized by Marquis Who's Who cements her reputation as a leader focused on improving industry standards. My Upstate Home operates under the motto, "Where Humanity Comes First, Transparency is Best Practice, and Kindness is Corporate." These values are reflected in the company's structure, which eliminates corporate overhead fees, high brokerage fees and unnecessary affiliate fees, allowing clients to save money and agents to keep a larger share of their commissions. Clients get more tailor-made services and agents get to spend more on marketing their listings and expanding their businesses. It helps clients get the highest quality services at the most affordable rates and personalized services, through ISPs (individualized service plans) that fit their unique needs. Ms. Kassab emphasizes the importance of transparency in real estate transactions. "I believe if you knew where your money was really going, you would make very different decisions," she states. Consumers typically know what the total brokerage commission is but rarely know how it is divvied up. When consumers know that information, they hire agents who have larger commission splits because they can do more for their clients. "By working with My Upstate Home, clients can ensure their money is used to target market their own properties effectively. They won't be paying for the luxurious lifestyles of executives, in other states, they'll never meet or work with directly," she adds. The company's focus on transparency and individualized service differentiates it from brokerages with high corporate, affiliate and franchise fees. Ms. Kassab argues that these fees often result in agents having smaller marketing budgets, as they make less of the gross commission. An agent with a lower commission split due to excessive fees simply can’t compete with an agent who doesn’t have those same fees. My Upstate Home's model allows agents to negotiate fees based on each client's needs and specific market conditions. Ms. Kassab also highlights the differences between real estate markets in Upstate South Carolina and major metropolitan areas like California or New York. In South Carolina, only 2.5 percent of homes, potentially less, are worth $1 million or more. In San Francisco and San Jose, about 80 percent of homes are in this price range. Ms. Kassab believes that consumers in Upstate South Carolina should not pay the same high fees for services that do not directly help them or their specific market. She is challenging the status quo and advocating for reform that best serves the public, in their own local markets. While acknowledging the value of large brokerages with millions of followers on various platforms, Ms. Kassab questions how this helps individual listings that have no guarantee of being featured. She likens paying larger fees for a slim chance of mass marketing to buying a lottery ticket, arguing that the money could be better spent on targeted advertising for each listing. “There were just too many undeserving hands in the cookie jar, I had to stop it in order to best serve the Upstate and my local communities,” she states. As real estate competition intensifies, Ms. Kassab predicts that fees will drop while services remain the same. She emphasizes the importance of making every dollar count in this environment, noting that overhead, corporate, affiliate and franchise fees may not decrease proportionally with the overall fee reductions. Ultimately, Ms. Kassab believes that cooperation among agents and brokerages is essential for serving clients' best interests. She warns that if listing agents with high fees are forced to offer lower cooperative broker fees, to survive, sellers may suffer as their listings become less marketable. However, she also sees an opportunity for companies like My Upstate Home to thrive by offering a more transparent, client-centric approach. About My Upstate Home LLC My Upstate Home LLC is a real estate company built on principles of transparency, humanity and kindness. Removing excessive corporate, affiliate and brokerage fees allows its agents to keep more of their commissions, enabling them to invest in their own marketing efforts, and better serve their clients. This forward-thinking model ensures clients receive tailored, affordable, high-quality services. Committed to reshaping the real estate industry, My Upstate Home focuses on meeting the needs of both clients and agents, placing people above profit. About Marquis Who's Who®: Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Marquis celebrates its 125th anniversary in 2023, and Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® publications may be visited at the official Marquis Who's Who® website at www.marquiswhoswho.com.
- April 4, 2025Business
From Beneficiary to Branding Visionary: James Sommerville OBE Redesigns The King’s Trust
The King’s Trust, formerly known as The Prince’s Trust, has unveiled a new brand identity which includes a redesigned logo and a new tagline, “Working for young people,” to reflect the organization’s ongoing mission to support youth development. This transformation was led by designer James Sommerville OBE, a former beneficiary of the charity. Photo Courtesy of:The King’s Trust Sommerville, who received a £2,000 grant from the charity in 1986 to launch his first design agency, ATTIK, has since built a distinguished career. He served as Vice President of Global Design at The Coca-Cola Company and later founded KnownUnknown, a platform connecting creative talent worldwide. Now, nearly 40 years after receiving support as a young entrepreneur, he has given back by spearheading The King’s Trust’s brand evolution. The Symbolism Behind the New Logo The redesigned logo features a stylized crown composed of three figures: a young person in the center, flanked by two supporting figures representing mentors and the wider community. The geometric form, which departs from traditional heraldic designs, reflects the charity’s focus on empowerment and collaboration. Sommerville explained the thought process behind the new design: “The crown in the logo honors His Majesty King Charles III, while the shapes within it represent the people who support young individuals—mentors, staff, and the community. It’s a symbol of connection and shared purpose.” This branding shift arrives at a significant moment. With its presence in 25 countries and over 1.3 million young people supported worldwide, The King’s Trust has expanded beyond its original UK-based initiatives. The logo’s adaptability across digital and print platforms was a key consideration, ensuring consistency across the charity’s global operations. From Street Artist to Global Designer Sommerville’s journey with The Trust began in Huddersfield, West Yorkshire, where he was a 19-year-old street artist with aspirations of breaking into the design industry. The grant he received allowed him to establish ATTIK, which grew into one of the UK’s most respected design firms before being acquired by a global agency network. Reflecting on the impact of the grant, Sommerville said: “That £2,000 investment was more than financial support—it gave me the confidence to pursue my vision at a time when opportunities felt out of reach.” After ATTIK, he spent five years overseeing the design of Coca-Cola’s billion-dollar brands. His work there reinforced his understanding of how visual identity can create meaning and resonance across cultures. Applying that experience to The King’s Trust, he sought to develop a design that would be both timeless and relevant to younger generations. Engaging Young People in the Branding Process Unlike traditional top-down branding exercises, the development of The King’s Trust’s identity involved consultations with young beneficiaries, staff, and volunteers. Sommerville and his team gathered feedback to ensure the design resonated with those the organization serves. “The best branding doesn’t come from a boardroom,” he noted. “It comes from listening to the people who interact with it daily and understanding what will inspire and connect them.” The new identity, which integrates insights from young people, is expected to strengthen The King’s Trust’s outreach efforts, particularly as it prepares for its 50th anniversary in 2026. Looking Ahead: A Global Vision As The King’s Trust expands its international footprint, the brand refresh signals a commitment to consistency across its global network. The organization has already established offices in Australia, Canada, the United States, and New Zealand, as well as initiatives in Africa, Asia, and the Caribbean. The new branding coincides with a decade of overseas work, set to be marked in 2025, and is intended to position the charity for long-term growth. The updated identity will be rolled out across all communication materials, events, and digital platforms in the coming months. For Sommerville, this project represents a full-circle moment—one that underscores the long-term impact of early support. His pro bono contribution is not just a professional endeavor, but a personal one. As The King’s Trust moves into its next phase, its new identity carries the mark of someone who once stood at the center of its mission.
- April 4, 2025Business
Pioneer Signings Launches as a Global Autograph Signing and Consignment Service
Pioneer Signings Introduces Global Access to Exclusive Autograph Signings and Memorabilia Pioneer Signings, an innovative autograph signing and consignment company headquartered in the United Kingdom, has officially opened its doors to a global audience. With a team of experienced collectors and over five years in the autograph industry, Pioneer Signings is committed to delivering high-quality, authenticated memorabilia to fans and collectors around the world. The company specializes in private signing events with major names across film, television, music, sports, and entertainment. Customers can either purchase exclusive signed items directly or submit their own memorabilia to be personally signed by renowned figures. “Our goal is to make authentic autograph collecting accessible, exciting, and secure for fans everywhere,” said a spokesperson for Pioneer Signings. “Whether you're a lifelong collector or new to the hobby, we offer a trusted platform to get closer to the stars you love.” With a strong focus on authenticity, customer experience, and international accessibility, Pioneer Signings aims to become a leading name in the global autograph collecting community. As the autograph industry continues to evolve, Pioneer Signings aims to provide a trusted and transparent platform for collectors seeking genuine signatures. Whether for seasoned collectors or first-time buyers, the company prides itself on delivering a reliable service that guarantees the authenticity of every item. With a clear focus on securing groundbreaking talent, Pioneer Signings sets itself apart by offering private signing events and an exclusive consignment service that makes it easier than ever for enthusiasts to get their hands on sought-after autographs. Exclusive Signings and Consignment Services Set Pioneer Signings Apart One of the standout features of Pioneer Signings is its commitment to hosting exclusive private signing events, which connect collectors directly with the celebrities they admire. These events, often featuring high-profile figures from the entertainment industry, ensure that each autograph is personally obtained, further increasing its value and authenticity. Through these exclusive signings, Pioneer Signings offers an unparalleled experience for customers looking to acquire memorabilia that is both rare and unique. Additionally, the company offers a consignment service, enabling collectors to send in their own items to be signed by iconic celebrities. This service provides a seamless and secure process, ensuring that the items are safely handled, signed by the talent, and then returned to the owner with full authenticity guarantees. This personalized approach has earned Pioneer Signings recognition from collectors who value transparency and authenticity above all. Founder Josh Blake Discusses Vision and Commitment to Quality Josh Blake, Managing Director of Pioneer Signings, expressed his excitement about the company's official launch. "As collectors ourselves, we understand the importance of obtaining genuine autographs that carry significant value for our customers," Blake said. "Our aim is to make the process as simple and transparent as possible while delivering a world-class service that exceeds expectations. We’re here to connect fans with the icons they admire and ensure the value of their memorabilia for years to come." Blake also highlighted the company's commitment to continuous growth, with plans to secure additional partnerships and signings from major celebrities in the coming months. Pioneer Signings is dedicated to pushing the boundaries of what's possible in the autograph industry, exploring uncharted territories to bring fans even closer to the stars they love. A Focus on Customer Satisfaction and Authenticity What truly sets Pioneer Signings apart from other memorabilia dealers is its focus on customer satisfaction. Through trusted authentication services, Pioneer Signings ensures that all items are verified, maintaining the integrity and value of each signature. The company has also garnered positive feedback from customers, with reviews highlighting the high level of professionalism and attention to detail provided throughout the process. With an emphasis on transparency, Pioneer Signings has quickly earned a reputation for providing the highest quality memorabilia, making it a go-to destination for autograph collectors. One satisfied customer shared their experience: "Pioneer Signings provided an exceptional service from start to finish. The item was carefully signed, and the communication was top-notch. I’m thrilled with my purchase, and I know I can trust them for any future signings." What’s Next for Pioneer Signings? Looking ahead, Pioneer Signings plans to expand its offering by securing more exclusive signings with world-renowned celebrities. The company aims to continue providing a transparent and reliable service, building on the foundation of trust and authenticity that has already resonated with customers. As the autograph market continues to grow, Pioneer Signings is poised to become a leading player in the UK, offering unique opportunities for collectors to expand their memorabilia collections. For more information about Pioneer Signings or to browse their latest signed memorabilia, visit their official website at www.pioneersignings.com . About Pioneer Signings : Pioneer Signings is a UK-based autograph signing and consignment company that connects fans and collectors with authentic signed memorabilia from the world’s most iconic figures. Specialising in exclusive private signing events and consignment services, the company offers a transparent and personalised experience, ensuring the authenticity and value of each item. With over five years of experience in the memorabilia industry, Pioneer Signings is dedicated to bringing collectors closer to their favourite celebrities. Website: www.pioneersignings.com Instagram: Pioneer Signings Instagram Facebook: Pioneer Signings Facebook Media Contact : Pioneer Signings Email: josh@thirtyeighty.com Location: United Kingdom (servicing collectors worldwide)
- April 4, 2025Business
Parumia Awarded Best Baby Product Company in 2025 for Safety, Durability, and Innovation
Parumia: A Game-Changer in Baby Products Parumia, the brand known for revolutionizing the baby products industry, has been awarded the prestigious title of Best Baby Product Company in 2025 . Founded by Marita Casden, Parumia has set a new standard for baby essentials, offering a combination of safety, durability, and innovative design that parents trust. The brand's focus on non-toxic materials, multifunctional designs, and eco-friendly products has made it a standout in a crowded market, earning it a loyal customer base. Marita Casden, a mother with sensitive skin, created Parumia with a simple yet powerful vision: to make baby products that parents can rely on—products that are not only practical but also safe and stylish. The recognition of Parumia as the best in the industry further underscores the brand's commitment to ensuring peace of mind for parents worldwide. Award-Winning Product Design: Parumia’s Multifunctional Innovation Among Parumia's most notable products is the Parumia Baby Lounger, which has quickly become a must-have for parents. The versatile lounger is designed to grow with a child’s needs, offering both playtime and rest time functionality. With a detachable toy bar and mosquito net, it combines practicality with a sleek, Scandinavian-inspired design. This product exemplifies the brand’s ethos—creating innovative, multifunctional items that simplify life for parents. Parumia's dedication to design and functionality has clearly paid off. The company's products stand out in a competitive market by merging high-quality materials, thoughtful design, and the practicality that today’s parents seek. With the Best Baby Product Company in 2025 award, Parumia has proven that their approach is resonating deeply with families. Commitment to Safety: Toxin-Free, Eco-Friendly Baby Essentials In an era where many baby products contain hidden toxins and harmful chemicals, Parumia has distinguished itself by offering only non-toxic, chemical-free products. The brand rigorously tests all its items for safety, ensuring that parents can trust that their babies are using products that are not only effective but safe. As Marita Casden reflects, "I wanted to create a brand where parents knew with 100% certainty that they were getting safe products for their babies. No toxic chemicals, no hidden ingredients—just pure, safe materials." This commitment to safety is more than just a marketing point—it is part of the company’s DNA. Each product, from clothing to feeding essentials, is made with care and transparency, prioritizing both the health of the baby and the environment. Merino Wool Collection: Luxury and Comfort for Sensitive Skin Further solidifying its position as an industry leader, Parumia will launch an exclusive line of baby essentials made from merino wool this summer. Known for its exceptional softness, breathability, and temperature-regulating properties, merino wool is ideal for babies’ sensitive skin. The upcoming collection will offer high-quality clothing and bedding options that are both luxurious and practical. This new collection aligns perfectly with Parumia’s core values of safety, comfort, and sustainability. Made with care from the finest wool sourced from Scandinavia, it is the epitome of Parumia’s dedication to offering the best for babies in terms of both quality and eco-friendliness. “We’re always looking for ways to improve and innovate. Merino wool is the ideal material for baby products, and we’re excited to offer this collection to parents who value quality, comfort, and safety,” says Marita Casden. Parumia’s Outstanding Performance and Growing Popularity Parumia’s Best Baby Product Company in 2025 award is a reflection of the brand's consistent excellence and growing success. Their products, particularly the baby lounger, have become immensely popular, with a waitlist now in place due to high demand. This demonstrates how well the brand has resonated with parents and how their innovative approach to baby products is transforming the market. Parumia's ability to combine beauty, function, and safety has set them apart, allowing them to carve a niche in an increasingly competitive space. The upcoming merino wool collection and the continued success of their multifunctional designs further establish Parumia as a leader in the industry. A Brand Parents Can Trust Parumia’s reputation for transparency and quality is a cornerstone of the brand. Parents can be confident in knowing that the products they purchase are not only safe but also designed with both beauty and function in mind. “We know that parents only want the best for their children, and that’s why we’re here,” says Marita Casden. "Our products are designed to be practical, long-lasting, and most importantly, safe for babies." With this award, Parumia has firmly established itself as a company that parents can trust in 2025 and beyond. The recognition as the Best Baby Product Company serves as a testament to their dedication to innovation, safety, and customer satisfaction. About Parumia Parumia is a pioneering brand that provides high-quality, eco-friendly, and safe baby products. Founded by Marita Casden, the company offers a wide range of baby essentials including clothing, skincare, and feeding products, all made with the highest standards of safety, comfort, and durability. With Scandinavian-inspired designs and a focus on functionality, Parumia is changing the way parents approach baby products. The brand is committed to providing products that not only meet the needs of modern parents but also ensure their babies' well-being. Media Contact Marita Casden Founder, Parumia Email: Marita@parumia.com Website: www.parumia.com Instagram: @parumiaco TikTok: @parumiaco Facebook: Parumia
- April 4, 2025Business
Devsinc's Explosive Growth in Key Markets Signals Tipping Point for Investors
When industry analysts predict the future of global IT services, they often talk about established giants and Silicon Valley darlings. But the most compelling growth story is unfolding in an unexpected corner of the world: Pakistan. In the middle of South Asia's rapid tech growth, a new generation of savvy companies is emerging, ready to reshape the global IT services paradigm. These agile firms are leveraging high-end tech, world-class talent, and a deep understanding of client needs to deliver transformative solutions on a global scale. The Steady Rise of Pakistan's Tech Ecosystem Pakistan's IT sector has been quietly gaining momentum in recent years, buoyed by a young, tech-savvy population, growing investment in digital infrastructure, and supportive government policies. According to industry reports, the country's IT exports surged by 19% to $305 million in February 2025, marking the 17th consecutive month of year-on-year growth since October 2023 But beyond the numbers, what's truly remarkable is the caliber of companies driving this IT renaissance. From established players like Systems Limited and 10Pearls to emerging powerhouses, Pakistan's tech ecosystem is brimming with digital transformation and entrepreneurial spirit. Devsinc: A New Breed of IT Innovator Among the rising stars of Pakistan's tech scene, a fast-moving contender is catching the attention of investors and clients alike. Devsinc, a Lahore-based IT services firm, has been posting impressive growth numbers and delivering cutting-edge solutions to a rapidly expanding global clientele. Focusing on enterprise-grade solutions to drive digital transformation, Devsinc has carved out a unique niche in the crowded IT services market. The company's ability to combine deep technical expertise with a customer-centric approach has earned it a reputation as a trusted partner for enterprises seeking to stay ahead of the digital curve. A Story of Growth, Innovation and Execution Devsinc's financial performance speaks to the effectiveness of its strategy. The company boasts a remarkable 60% gross profit margin and an impressive 31% year-over-year revenue growth rate, outpacing many of its regional peers. But the true secret to Devsinc's success lies in its human capital and human-centered processes. The company has assembled a team of top-tier developers, engineers, and consultants, fostering a culture of continuous learning and innovation. By investing in its people and empowering them to push the boundaries of what's possible, Devsinc has created a self-reinforcing cycle of growth and achievement. Looking Ahead: The Future of IT Services As Devsinc continues to make waves in key markets, its growth story is a harbinger of a broader shift in the global IT services landscape. No longer content to be mere outsourcing destinations, companies from Pakistan and other emerging markets are redefining what it means to be a global technology leader. For investors seeking exposure to the next frontier of digital innovation, Devsinc, and its peers represent a compelling opportunity. With their unique blend of technical prowess, entrepreneurial spirit, and cultural insight, these companies are poised to disrupt the status quo and shape the future of the industry. In the coming years, as digital transformation continues to reshape industries and economies worldwide, expect to hear more stories like Devsinc's – stories of ambitious firms from unexpected places, harnessing the power of technology to drive growth, create value, and change the world.
- April 4, 2025Business
The Ascent Group Fortifies US Market Dominance by Adding Fund Admin Veteran, Skyler Steinke as Managing Director, USA
New York, NY – April 2, 2025 - The Ascent Group , a leading global fund administration firm, today announced the appointment of Skyler Steinke as Managing Director, USA. This strategic hire underscores the $40B AUA fund administrator's commitment to expanding its presence in the United States and reinforcing its position as a technology-driven leader for both traditional and digital asset funds. The Board of The Ascent Group, added: "Skyler's appointment significantly enhances our ability to serve US clients with our proven technology and service model. Our robust infrastructure, developed to handle both traditional fund structures and complex digital asset strategies, combined with Skyler's deep fund operations, digital assets, tokenization and blockchain knowledge, will provide US fund managers with unparalleled support as they navigate the evolving regulatory landscape and seek to capitalize on new opportunities." With over 20 years of experience in the fund administration industry, including 10+ years focused on digital assets and blockchain, Steinke brings a wealth of expertise to the firm including building tokenization and Gen AI solutions and workflows for fund administrators. He has been pivotal in launching and servicing many of the first digital asset funds in the industry since 2015, while also leading traditional fund administration initiatives, from hedge funds and private credit funds to private equity and real estate funds. His appointment comes at a time when both traditional and digital asset fund managers are seeking robust and innovative solutions to navigate an increasingly complex financial landscape. "Joining Ascent represents a unique opportunity to leverage cutting-edge technology while maintaining a client-first approach," said Skyler Steinke, Managing Director, USA at The Ascent Group. "In an industry where finding the right balance between automation and personalized service is crucial, Ascent's innovative platform allows us to scale efficiently without compromising on client support. This is especially important as demand continues to rise from both traditional and digital asset funds in the US market." Key Benefits for US Clients: Proven track record with $40B AUA on their platform, comprising a balanced portfolio of traditional, digital assets, and tokenized funds. 23 offices globally to support multi-jurisdictional capital deployment. Proprietary technology enabling daily NAV calculations and real-time updates across diverse fund types. Real-time blockchain reporting that can be run on demand by GP /fund managers Depth and breadth of fund tokenization expertise across many asset classes and jurisdictions In-house developed e-KYC compliance hub "One Constellation" for real-time monitoring and digital onboarding. Straight-through processing from accounting systems to client portals, enhancing operational efficiency for both traditional and digital funds. Scalable solutions capable of handling tens of millions of trades per month for high-frequency trading strategies. Balance of cutting-edge technology and personalized client service to meet the needs of both institutional and alternative investment clients. Expanding US-based operations and support team to deliver comprehensive local service coverage. Privately owned fund administrator allows for agile decision-making without the consolidation challenges faced by PE-backed competitors. Ascent’s continued expansion in the US market comes on the heels of the recent Digital Asset Summit in New York, which highlighted the growing institutional interest in both traditional and digital assets and the need for sophisticated fund administration solutions. The strategic growth is driven by changing US regulations, new fund launches, potential conversions from legacy administrators, and existing clients expanding their fund offerings. About The Ascent Group: The Ascent Group is an Independent Global Fund Administrator with over $40 billion in assets under administration (AUA), balanced between traditional, digital assets, and tokenized funds. With 23 offices in 13 jurisdictions, Ascent delivers comprehensive and customized solutions to asset managers, family offices, capital markets and private clients. Known for its proprietary technology and agile decision-making, Ascent has become a global leader in both traditional, digital assets, and tokenized fund administration, leveraging deep industry knowledge, local expertise, and an unwavering focus on client satisfaction let by experienced Managing Directors and dedicated professionals. For more information about The Ascent Group and its services, please visit: The Ascent Group Website
- April 4, 2025Business
Profitable Finance, LLC Announces Tailored Financial Solutions for Businesses and Individuals
Introduction to Profitable Finance, LLC Profitable Finance, LLC is a leading financial services firm specializing in providing tailored financial solutions to businesses and individuals. Founded by industry experts Adam A. Elman, MBA, and Eilyas Latif, the company focuses on helping clients navigate financial challenges, optimize cash flow, reduce taxes, and enhance profitability. With extensive backgrounds in accounting, business development, and finance, the co-founders bring a wealth of knowledge and experience to deliver results-driven strategies. A Commitment to Personalized Financial Services What sets Profitable Finance apart from many larger firms is its dedication to providing a personalized, hands-on approach to financial services. Unlike typical corporate firms that often treat clients as just another number, Profitable Finance takes the time to understand each client’s unique needs. Whether it’s improving profitability, reducing costs, or optimizing financial strategies, the firm focuses on crafting customized plans that directly align with clients’ business goals. In the competitive financial services industry, the ability to offer tailored solutions is paramount. Profitable Finance recognizes that each client’s financial journey is different. By focusing on real-world, actionable strategies, the firm ensures that clients receive a financial plan designed to meet their specific needs. This personalized approach is evident in the work done with clients such as Topsound Collective, where Profitable Finance helped streamline financial operations and implement tax-saving strategies that contributed to the agency’s growth. The Leadership Behind Profitable Finance The leadership at Profitable Finance brings years of diverse experience in accounting, finance, and business development. Adam A. Elman, MBA , the Co-Founder and Managing Partner, has held significant roles in large companies such as Comcast Spectacor, where he managed accounting and financial planning and analysis (FP&A) for the Wells Fargo Center. He also worked at Live Nation Entertainment, overseeing financial operations for two music venues generating $5 million in annual revenue. Elman’s entrepreneurial background includes his role as the first finance hire at Moment House, Inc., where he managed the finance function for a $20 million-per-year startup. Eilyas Latif , also a Co-Founder and Managing Partner, has a background in business development, where he helped aspiring entrepreneurs transform their ideas into viable businesses. Recognizing a significant gap in financial literacy, he transitioned to accounting, focusing on helping clients better understand their financial statements. Latif’s professional experience spans roles at TMNA Services, LLC and the Metropolitan Hospitality Group, where he contributed to the financial success of numerous ventures, including managing financial reporting for multiple restaurants in Washington D.C. Services Tailored for Success Profitable Finance offers a comprehensive suite of financial services designed to enhance business operations and individual financial health. The company’s services include: Financial Planning & Analysis: Helping clients assess their financial health and plan for sustainable growth. Tax Strategy & Optimization: Implementing strategies that reduce tax liabilities and maximize savings. Cash Flow Management: Ensuring businesses maintain strong cash flow for day-to-day operations and growth initiatives. Profitability Enhancement: Identifying opportunities for improving profit margins through cost reductions and revenue optimization. Business Consulting: Offering expert advice on business operations, strategy, and financial planning. Each service is tailored to meet the specific needs of the client, allowing them to achieve their financial goals efficiently and effectively. Real-World Impact and Client Success Profitable Finance has built a reputation for delivering tangible results through its work with clients such as Topsound Collective. As a digital marketing agency, Topsound Collective sought Profitable Finance’s expertise in streamlining their financial operations. By implementing tailored financial strategies, the firm helped reduce overhead costs, improve cash flow, and optimize tax strategies, leading to significant business growth. This example highlights the firm’s ability to translate financial strategy into real-world results. Profitable Finance’s commitment to delivering personalized financial services with measurable outcomes is what truly sets it apart from the competition. Why Choose Profitable Finance? Profitable Finance’s success is built on its focus on long-term relationships with clients, providing personalized services that drive meaningful results. While many larger firms may treat clients as mere numbers, Profitable Finance’s leadership takes a hands-on approach, understanding each client’s unique financial situation and business goals. This personalized attention is key to crafting financial solutions that work. By leveraging the latest in tax laws, financial best practices, and cutting-edge technology, Profitable Finance ensures its clients stay ahead of the curve. The firm doesn’t just offer generic solutions; it works closely with clients to craft financial strategies that are specifically designed to meet their needs, resulting in increased profitability and long-term financial success. About Profitable Finance, LLC Profitable Finance, LLC is a premier financial services firm specializing in offering tailored financial solutions to businesses and individuals. With leadership from industry veterans Adam A. Elman, MBA, and Eilyas Latif, the company’s mission is to empower clients to make smart, data-driven financial decisions that lead to long-term success. The firm’s services include financial planning, tax strategy, cash flow management, profitability enhancement, and business consulting. Profitable Finance is committed to delivering personalized, actionable strategies that make a real difference for clients across various industries. Media Contact Profitable Finance, LLC Website: profitable-finance.com Instagram: @profitable_finance Facebook: Profitable Finance Facebook Page Google Reviews: Profitable Finance Reviews For inquiries, please contact: Adam A. Elman, MBA, Co-Founder & Managing Partner Email: adam@profitable-finance.com
- April 4, 2025Business
WestK and Cathay launch “WestK in the Sky” video series on Cathay Pacific’s in-flight entertainment system in April 2025
The West Kowloon Cultural District Authority (WKCDA or the Authority) is pleased to announce the launch of a new video series, “WestK in the Sky”, in collaboration with its exclusive Travel Partner, Cathay. The videos are now available on the in-flight entertainment system across Cathay Pacific’s extensive passenger network, reaching travellers from around the globe to promote Hong Kong's arts and cultural scene. This new video initiative builds on the three-year partnership between WestK and Cathay signed in 2023, reinforcing their shared vision to promote Hong Kong's premium arts scene and cultural landscape to global travellers and boost the city’s standing as a cultural tourism hub. Produced by WestK, the video series explores the unique programmes, exhibitions and experiences staged by the Hong Kong Palace Museum, M+ and the Performing Arts Division of WestK through creative storytelling, showcasing both WestK and Cathay’s role in promoting Hong Kong's artistic excellence. Six episodes were launched from 1 April, starting with “A Unique Cultural Mission” , in which renowned host and artiste Do Do Cheng visits the Hong Kong Palace Museum in the West Kowloon Cultural District and Cathay City to engage in inspiring conversations with Betty Fung, Chief Executive Officer of WKCDA, and Ronald Lam, Chief Executive Officer of the Cathay Group, exploring their shared mission to promote the excellence of Hong Kong’s arts, culture and creative industries. Other episodes include: “Inside Hong Kong Palace Museum” : Museum Director Dr Louis Ng unveils the Museum's stunning architecture, captivating exhibitions and innovative digital initiatives and multi-media experiences. “Inside M+” : Museum Director Suhanya Raffel is joined by Artistic Director and Chief Curator Doryun Chong to guide viewers around M+, Asia’s global museum of contemporary visual culture in Hong Kong, and learn more about its diverse collections and exhibitions. “A Dazzling Fashion Journey” : Acclaimed singer and fashion icon Karen Mok explores three centuries of French fashion at the Hong Kong Palace Museum. Lending her voice to the audio guide for the 2024 exhibition "The Adorned Body: French Fashion and Jewellery 1770–1910 from the Musée des Arts Décoratifs, Paris", Ms Mok takes the audience on a journey through this exquisite collection of historical costumes and accessories. “M+ Facade: A Canvas of Light” : One of the world’s largest LED screens, the M+ Facade presents a stunning display against the backdrop of Hong Kong’s famous skyline , turning the museum's tower frontage into a vibrant, dynamic canvas that acts as a curatorial space and digital exhibition platform. This video introduces various past commissions and reveals the best locations to view the works. “When Jazz meets Cantopop” : The Patrick Lui Jazz Orchestra joined forces with Cantopop icons RubberBand at Freespace Jazz Fest 2024, one of WestK's signature music events, to reimagine music from classic Hong Kong films. This episode reveals the creative journey behind this unprecedented collaboration, offering viewers an intimate look at how jazz and pop music were brought together in an inspiring way. Ronald Lam, Cathay Group Chief Executive Officer, said, “We are excited to launch 'WestK in the Sky' in collaboration with the West Kowloon Cultural District Authority on Cathay Pacific’s award-winning in-flight entertainment system. The collaboration not only allows us to highlight the allure of Hong Kong through compelling storytelling, but also underscores Cathay’s vital role in promoting the long-term and sustainable development of Hong Kong’s arts and culture. I am thrilled to have had the opportunity to participate in the first episode, sharing stories of Cathay’s support for the WKCDA’s various exhibitions and performing arts programmes with our customers around the globe, and our joint commitment to strengthening Hong Kong’s position as an East-meets-West centre for international cultural exchange." Betty Fung, Chief Executive Officer of the West Kowloon Cultural District Authority, said, “We are grateful for the staunch support from Cathay to provide a global platform that enables international travellers to experience WestK’s unique offerings through the ‘WestK in the Sky’ video series. WestK attracts more than 10 million visitors from around the world every year and we look forward to welcoming even more global audiences through Cathay Pacific's extensive passenger network, allowing them to explore our diverse arts and cultural offerings and promoting local and international artistic and cultural exchange.” Do Do Cheng expressed her delight at being able to participate in the “WestK in the Sky” video series. “WestK stands one of the world's largest cultural projects and Hong Kong's newest cultural landmark, while Cathay is a prestigious lifestyle brand deeply rooted in Hong Kong's premium travel sector. As a homegrown artiste, I am delighted to be part of this project, collaborating with these two iconic Hong Kong brands to showcase our city's vibrant cultural energy to a global audience.” WKCDA and Cathay announced a three-year partnership in 2023, with Cathay becoming the Authority’s exclusive Travel Partner. The partnership with Cathay supports WestK in various ways, including the provision of air services for transporting exhibits for exhibitions organised by the Hong Kong Palace Museum and M+, and for the inbound and outbound travel oflocal and overseas artists participating in WestK’s performing arts programmes. A Unique Cultural Mission Inside Hong Kong Palace Museum Inside M+ A Dazzling Fashion Journey M+ Facade A Canvas Of Light When Jazz Meets Cantopop
- April 4, 2025Business
Towngas to supply green methanol to Golden Island for Singapore bunkering operations
The Hong Kong and China Gas Company Limited (Towngas), a leading provider of ISCC-certified green methanol, has announced that Singapore-based bunker supplier Golden Island Pte Ltd will be procuring Towngas’s green methanol for its bunkering operations in Singapore, marking a significant expansion of Towngas’s green methanol supply network across Asia. Under this supply arrangement, Towngas will provide ISCC EU and ISCC PLUS-certified green methanol to Golden Island’s new Singapore-flagged bunker tanker, Golden Antares . The vessel is scheduled to depart a Chinese shipyard by late April and will lift the green methanol produced by Towngas before returning to Singapore to begin bunkering trials in July 2025. Golden Antares , equipped with mass flowmeters and a 6,500-tonne carrying capacity for methanol, will transport the cargo to a Singapore-operated terminal prior to conducting bunkering operations in compliance with Singapore’s recently published Technical Reference (TR) 129 on Methanol Bunkering, providing a comprehensive framework for the safe and efficient use of methanol as an alternative marine fuel. Commenting on the arrangement, Mr Sham Man-fai, Chief Operating Officer – Green Fuels & Chemicals of Towngas, said, “We are delighted to see Towngas’s green methanol business gaining significant momentum across the region. The growing interest from clients worldwide in adopting our certified green methanol validates our strategic investment in this sustainable fuel. Supplying green methanol to customers like Golden Island aligns perfectly with our commitment to developing low-carbon solutions that support the shipping industry's decarbonisation journey. With our new cooperation plan with Foran Energy Group, we will soon expand our capacity to serve major ports in South China and the Greater Bay Area, including Hong Kong, Guangzhou, and Shenzhen, further strengthening our position as a leading green methanol supplier in Asia’s maritime sector.” Mr Tomohiro Yamano, General Manager of the Marine Fuel Department at Golden Island, remarked, “We are planning for Golden Antares to lift the green methanol from Towngas, which has obtained ISCC EU and ISCC PLUS certifications, before sailing back to Singapore for bunkering trials. With this arrangement in place, we ensure that green methanol marine fuel, provided by Golden Island, offers Carbon Intensity savings of more than 75% compared to conventional Very Low Sulphur Fuel Oil.” Towngas’s methanol production plant in Ordos, Inner Mongolia, utilises proprietary technology to convert biomass and municipal waste into green methanol and was the first enterprise on the Chinese mainland to produce ISCC EU and ISCC PLUS-certified green methanol. The facility’s annual production capacity, currently at 100,000 tonnes, is expected to increase to 150,000 tonnes by the end of 2025. Additionally, Towngas has entered into a “Cooperation Framework Agreement for Green Fuel and Chemical Projects” with Foran Energy Group Company Limited, with both parties planning to raise RMB10 billion to establish multiple green methanol production bases across China, targeting a combined annual production capacity of 1 million tonnes. The initial annual production capacity of the Foshan production plant is expected to reach 200,000 tonnes by 2028. In January 2025, Towngas also signed a memorandum of understanding with Singapore-based Global Energy Trading Pte Ltd to jointly advance the supply and distribution of green methanol as a marine fuel. Moving forward, Towngas will continue to expand its green methanol footprint through various strategic collaborations and supply agreements, supporting the sector’s transition towards carbon neutrality. - END - Press photos: Photo 1: Towngas was the first enterprise on the Chinese mainland to produce ISCC EU and ISCC PLUS-certified green methanol. The annual production capacity of its methanol production plant in Ordos, Inner Mongolia, is expected to reach 150,000 tonnes by the end of 2025. For media enquiries, please contact: The Hong Kong and China Gas Company Limited Ms Kara Kwong Assistant Corporate Affairs Manager Tel: 2963 3497 / 6698 3357 Email: kara.kwong@towngas.com Mr Julius Chow Senior Corporate Affairs Officer Tel: 2963 3471 / 6969 1360 Email: julius.chow@towngas.com
- April 4, 2025Business
Gen Z vs. Baby Boomers: How Different Generations Travel During Songkran AirAsia MOVE Reveals Key Holiday Travel Trends Across Age Groups
AirAsia MOVE, Asia’s Best Travel Booking App as voted by World Travel Tech Awards, has revealed new insights into how different generations of Thai travelers plan their Songkran getaways—highlighting clear distinctions between Gen Z and Baby Boomers in terms of booking behavior, preferred destinations, and travel style. According to platform data, Gen Z travelers (born 1997-2012) are embracing mobile-first, last-minute, and experience-driven travel. In contrast, Baby Boomers (born 1946-1964) prefer premium comfort, planned itineraries, and cultural immersion. While Gen X and Millennials born in the middle of these generations, likely choose a mix of both. Gen Z: Budget-Friendly, Spontaneous, and Experience-Driven Gen Z travelers prioritize flexibility and value-for-money experiences, with 80% booking via smartphones and 24% making last-minute hotel reservations . Notably, 20% of Gen Z travelers opt for solo or backpack travel , seeking independence over structured tours. Top preferences among Gen Z: Budget accommodations - 30% choose hostels, boutique hotels, or capsule hotels. Unique experiences - 70% look for nature escapes, hidden cafés, or local workshops. Top domestic destination : Chiang Mai - attracting 30% of Gen Z domestic travelers with its eco-hostels, backpacker culture, and outdoor adventures. Top international picks : Osaka (8%) and Da Nang (5%) - popular for food, pop culture, and adventure activities. Baby Boomers: Premium Comfort and Cultural Travel Meanwhile, Baby Boomers lean toward well-planned trips, luxury stays, and cultural depth. Over 50% book accommodations at least three weeks in advance , and more than 40% stay in 4- to 5-star hotels or resorts . Top preferences among Baby Boomers: Packaged tours and pre-planned itineraries - chosen by 55%. Full-service stays - 35% prefer accommodations with spas, dining, and transfers. Cultural and fine dining experiences - favored by 74%. Top international destinations : Japan (14%) - Kyoto ranks highest with its historical charm and luxury ryokans. Vietnam (12%) - Hoi An’s blend of heritage and premium resorts appeals to this group. Thailand (49%) - Bangkok remains popular, particularly riverside hotels, Michelin-star restaurants, and dinner cruises. Booking Behaviors Highlight Generational Divide Gen Z is 45% more likely than Boomers to book stays close to major attractions, seeking convenience and spontaneity. In contrast, Baby Boomers prioritize tranquil surroundings and personalized services, with 95% higher usage of concierge and private tour options. While Boomers value certainty and structure, Gen Z embraces flexibility and real-time decision-making—two travel styles that reflect different life stages and priorities. Songkran Travel Deals for Every Generation Whether you're an adventurous Gen Z traveler, Gen X, A Millennium seeking leisure or adventure, or a Baby Boomer seeking relaxation and cultural depth, AirAsia MOVE makes planning seamless and affordable for everyone from any generation with exclusive Songkran promotions. Songkran Hotel Deal: Book SNAP! (Flight + Hotel) and get up to THB850 OFF* on all packages. Just use a VISA card to pay and enter the promo code SNAPNOW at checkout to unlock this special offer. Booking period: Now until 13 April 2025 Available exclusively on AirAsia MOVE. *Apply promo code SNAPNOW to get THB450 OFF with a min. spend of THB7,700. Visa cardholders get extra THB400 off on min. spend of THB6,200. Limited daily redemption. T&C apply. AirAsia MOVE offers a one-stop app for travel, with access to over 700 airlines and 900,000+ hotel partners worldwide —making it easier than ever to book your trip, your way. Follow us for the latest travel updates and deals: Instagram & TikTok: @airasiamove Facebook: @airasiamove Download the AirAsia MOVE app on the Apple App Store , Google Play Store , or Huawei AppGallery .
- April 4, 2025Business
CapitaLand Investment transforms CapitaStar experience with instant rewards at checkout and new collaboration with Mastercard
CapitaLand Investment (CLI), a global real asset manager and the investment management arm of CapitaLand Group (CapitaLand), will enhance its omnichannel retail strategy and transform shopper experience with developments to its CapitaStar rewards programme. CapitaStar members will receive instant rewards at checkout without the need to scan their receipts when they transact through linked payment methods. In addition, CLI will collaborate with Mastercard to become CapitaStar’s preferred payment scheme partner, providing members with even greater rewards and benefits. The upgraded CapitaStar experience marks an important milestone as CapitaLand celebrates its 25th anniversary in 2025. Since its formation in 2000, CapitaLand has been at the forefront of innovation, consistently embracing digital transformation to boost operational efficiency and creating a more seamless and rewarding experience for its shoppers. In addition, by leveraging technology and fostering strategic partnerships, CLI continues to empower its retailers to stay future-ready and thrive in an ever-changing retail landscape. Mr. Ervin Yeo, Group Chief Strategy Officer and CEO, Commercial Management, CLI Mr. Ervin Yeo, Group Chief Strategy Officer and CEO, Commercial Management, CLI, said: "Our goal is to make CapitaStar the premier rewards programme by improving our members’ ability to earn and spend STAR$®. With this latest development, members can now earn STAR$® without the need to scan paper receipts. This reflects our commitment to innovation to improve customer satisfaction, ensuring that we continue to meet the changing needs of our members. We are also excited to announce our strategic collaboration with Mastercard as CapitaStar’s preferred payment scheme partner. Together, we will bring more exclusive rewards to members when they spend at our properties or purchase eCapitaVouchers using Mastercard, while driving increased sales and traffic for our retailers." Earn STAR$® instantly from July 2025 With Singapore’s high adoption rate of digital payments, consumers increasingly expect faster, more convenient ways to pay in-store and earn rewards from shopping. As part of CLI’s ongoing efforts to augment its omnichannel retail strategy, it will discontinue receipt scanning to earn STAR$® on its CapitaStar app from July 2025. Instead, members will enjoy a new seamless rewards experience, earning STAR$® instantly at checkout when they make purchases via the following payment methods: New Payment Methods from July 2025 Mastercard credit or debit card : Members can link up to two Mastercard credit or debit cards on the CapitaStar app and earn STAR$® instantly when they transact with these cards at participating stores. eCapitaVoucher : Members can earn STAR$® instantly by using eCapitaVoucher or STAR$® to offset their payments. Existing Payment Methods DBS/POSB Payment Mode1: Members earn STAR$® instantly by linking their CapitaStar account on DBS PayLah! before making a transaction with any DBS/POSB payment modes2. In addition, from July 2025, DBS/POSB Mastercard cardholders will enjoy double STAR$® when using their linked cards. ShopBack Pay1: Members who link their CapitaStar account on ShopBack will earn STAR$® instantly when transacting with ShopBack Pay. Bringing more benefits to CapitaStar members with Mastercard partnership Besides earning STAR$® instantly when transacting with their linked Mastercard credit or debit cards on the CapitaStar app, members can also look forward to exclusive Mastercard and CapitaStar promotional campaigns from Q2 2025 as part of CLI’s collaboration with Mastercard. The three-year collaboration marks CLI’s first with a leading global payment network. Mastercard’s Card Linked Services will play a key role in transforming CapitaStar’s rewards experience. Ms. Deborah Heng, Country Manager, Singapore, Mastercard, said: "Customer loyalty is a valuable currency for retailers, and it is built on delivering timely offers, seamless experiences, and instant rewards. Mastercard is pleased to bring years of innovative technology and deep rewards expertise to this collaboration with CLI, allowing both partners to give consumers a richer and more elevated experience, building brand loyalty and making every transaction more rewarding." Ms. Deborah Heng, Country Manager, Singapore, Mastercard About CapitaStar CapitaStar is Singapore’s leading multi-property rewards programme that currently serves over 1.8 million members. Members can earn rewards in the form of STAR$® at more than 3,000 stores across 24 properties3 and can utilise these STAR$® to either redeem eCapitaVoucher(s) to offset their purchases, or exclusive retailer and/or carpark vouchers on the CapitaStar app. In 2024, the CapitaStar rewards programme powered over S$1.3 billion in retailer sales, marking a 5% increase year-on-year. This underscores the programme’s success in engaging member while driving sales and traffic to retailers. In addition, sales of the eCapitaVoucher, Singapore’s most widely accepted digital shopping voucher, continue to grow, with a 12% year-on-year increase. For more information on the new changes to the CapitaStar rewards programme, please visit: https://www.capitastar.com/sg/en/whats-new-with-capitastar.html ------------------------------------ Notes 1. Members can link their CapitaStar account on DBS PayLah! and ShopBack to earn STAR$ at the point of payment without having to upload receipts when paying with DBS/POSB payment modes or ShopBack Pay respectively 2. Members will have to link their CapitaStar account to DBS PayLah! Once both accounts are linked, members can pay with DBS PayLah! on NETSQR, DBS/POSB credit/debit cards (including DBS/POSB issued American Express or Visa credit/debit cards) or DBS/POSB NETS cards with PIN to earn their STAR$ instantly 3. The 24 participating properties include: a) 18 shopping malls – Aperia Mall, Bedok Mall, Bugis Junction, Bugis+, Bukit Panjang Plaza, Changi City Point, Clarke Quay, Funan, IMM, Junction 8, Kallang Wave Mall, Lot One, Plaza Singapura/The Atrium@Orchard, Raffles City Singapore, Sengkang Grand Mall, SingPost Centre, Tampines Mall and Westgate (b) 6 office Buildings - Asia Square Tower 2, CapitaGreen, CapitaSky, CapitaSpring, Capital Tower, Six Battery Road (c) Others – Entrepot at The Robertson House by The Crest Collection
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