-- RUDSAK, the Montreal-based luxury outerwear and lifestyle brand, is marking more than 30 years in the industry as it continues to build on a record of sustained growth, category recognition, and a widening global reach. Founded in 1994 by Evik Asatoorian, the brand has grown from its origins in Montreal's garment district into a multi-channel label with physical stores across Canada and the Eastern United States, a robust e-commerce operation, and placements with premium wholesale partners including Nordstrom, Revolve, and Bloomingdale's.
Photo courtesy of RUDSAK
The brand's trajectory gained further validation in 2023, when RUDSAK received the Canadian Arts and Fashion Awards (CAFA) Outerwear Brand of the Year distinction at the awards' 10th anniversary ceremony held in Toronto. The recognition placed RUDSAK among the country's most authoritative voices in outerwear — a category the brand has worked to reframe since its earliest collections.
"We are honored to receive the Outerwear Brand of the Year award, and our expansion into the U.S. and wholesale business is a testament to the dedication and passion of our entire team," said Evik Asatoorian, Founder and Creative Director of RUDSAK.
RUDSAK's outerwear range spans lightweight transitional layers, down-filled puffers, parkas, and winter statement coats — each piece conceived in-house at the brand's Montreal headquarters. Rather than treating outerwear as a finishing layer, RUDSAK has long positioned it as the anchor of the full look, a perspective that has remained consistent across more than three decades of seasonal collections. The brand's wider offering extends to leather goods, footwear, handbags, and ready-to-wear, reflecting its growth beyond a single-category label into a broader lifestyle proposition.
With e-commerce now among its most active retail channels, RUDSAK has expanded its U.S. digital revenue to levels approaching those of its Canadian online business. Pop-up retail locations in key American cities have further supported this momentum, giving the brand the opportunity to create in-person connections in new markets without the permanence of traditional retail. At the same time, the continued expansion of RUDSAK’s ski category is emerging as a major success story — spanning a full assortment that moves from fashion-forward technical ski wear to refined après-ski, and expressing a complete point of view both on and off the slopes. Performing strongly across the brand’s own channels while gaining traction in Europe and international markets, the category highlights RUDSAK’s strength in a space where aesthetic authority and technical credibility must exist side by side. The brand’s inclusion on Revolve adds another meaningful layer to that momentum, reinforcing its growing visibility within the global premium fashion landscape. Over the next 12 months, Europe and Asia represent important targets for further development through carefully selected premium partnerships.
Every RUDSAK collection originates from the brand's Montreal design team, with materials sourced for their quality, performance, and finish. Still founder-led after more than 30 years, the company continues to operate with Asatoorian's original vision at its core — a vision grounded in the belief that premium outerwear can be both technically rigorous and unmistakably fashion-forward. That position has helped RUDSAK carve a distinct space in a market occupied by global competitors, including Mackage, Moose Knuckles, Moncler, and Canada Goose.
About
RUDSAK is a Montreal-based luxury outerwear and lifestyle brand founded in 1994 by Evik Asatoorian. The company creates in-house collections of outerwear, leather goods, footwear, handbags, and ready-to-wear, distributed through its own retail stores across Canada and the Eastern United States, through its e-commerce platform, and through premium wholesale partners including Nordstrom, Revolve, and Bloomingdale's. The brand also maintains a presence in Europe and Asia through strategic premium partnerships. RUDSAK was named CAFA Outerwear Brand of the Year in 2023 and remains privately held and founder-led.
Contact Info:
Name: Kelley Boucher
Email: Send Email
Organization: RUDSAK
Website: http://rudsak.com
Release ID: 89188287
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