-- PT. Otto Media Grup recently hosted its Beauty & Fashion Brand Matchmaking offline event, bringing together brand representatives and content creators from multiple consumer sectors, including beauty, skincare, fragrance, fashion apparel, jewelry, footwear, bags, and lifestyle retail. Through product showcases, experience sharing, face-to-face networking, and business matchmaking, the event aimed to help brands and creators build more efficient and long-term partnerships.
A total of 11 brands participated in the event, including fragrance brand Majika, beauty and skincare brand Wondermis, skincare brands FFAR and dr. Schatz, haircare and body care brand Shirayuri, hairstyling device brand Stypro, beauty and personal care brand Spar.co, jewelry brand Cranberry, footwear brand House of Ease, lifestyle retail brand Miniso, and bags and leather goods brand Bostanten. The diverse brand lineup provided creators with a broader range of product experiences and content collaboration opportunities.
The event welcomed more than 100 content creators. Unlike collaboration matching based solely on online lists and follower data, Otto Media used offline interaction to enable brands to directly understand content styles, audience profiles, and commercial communication capabilities of various creators. At the same time, creators were able to gain a closer understanding of the products, brand positioning, and collaboration needs of participating companies.
Shelvi Septyani, an official representative from TikTok, also attended the event, further strengthening communication among the platform, brands, and creators. As short-form video and livestreaming continue to shape how consumers discover and purchase products, the alignment of platform rules, content trends, and the commercial needs of brands has become an important foundation for the development of the creator economy.
The event also invited top creators Ainun Fitriani Putri (@Ainunfp3) and Unii Rose Fashion (@Uniirosefashion) as guest speakers. Drawing on their own experience in content creation and brand collaboration, they helped participants gain a deeper understanding of the relationship between personal positioning, content expression, audience communication, and commercial partnerships. Their sharing also encouraged more emerging creators to continue improving their professional capabilities.
Otto Media served as a connector between brands and creators. Through brand selection, creator invitations, event organization, on-site communication, and follow-up partnership coordination, the team helped both sides reduce communication costs and improve collaboration matching efficiency. For brands, the event offered an opportunity to engage directly with different types of creators. For creators, it opened more channels to understand brands, showcase their capabilities, and secure commercial partnerships.
The Beauty & Fashion Brand Matchmaking event demonstrated the long-term value of offline interaction in the creator economy. Authentic product experiences, immediate communication feedback, and face-to-face trust-building helped brands and creators develop more natural content expression while laying a solid foundation for future collaborations.
Moving forward, Otto Media will continue to connect more brands, platforms, and content talent through brand days, matchmaking events, livestreaming collaborations, and creator training programs. These efforts aim to support the development of a more professional, open, and sustainable collaboration network across the beauty, fashion, and lifestyle industries in Indonesia and its creator ecosystem.
Contact Info:
Name: Firman Chen
Email: Send Email
Organization: PT. Otto Media Grup
Website: https://ottomediatech.com
Release ID: 89200451
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