-- HOLLYWOOD OFFICES™, the privately owned and operated boutique office campus at 6464 and 6565 Sunset Boulevard in the heart of Hollywood, has launched its Broker Concierge Program, a structured commission arrangement designed to bring real estate brokers into short-term and small business office deals that have historically been overlooked as uneconomical.
The program introduces a straightforward proposition: brokers who register a client with HOLLYWOOD OFFICES™ earn an ongoing commission for as long as that client remains in the building as a paying tenant — not just through the initial lease term, but month after month, for the life of the tenancy.
Read the Guide for Real Estate Brokers with Short Term Clients
“Brokers have been trained to walk away from short-term deals because the math never worked in their favor. We built the Broker Concierge Program specifically to change that. Register a client with us once, and if that client stays — and most of them do — you keep earning. That’s not a referral fee. That’s a revenue stream.” — Dirk Degraeve, HOLLYWOOD OFFICES™
Turning Loss Leaders into Long-Term Commission Streams
For decades, the economics of short-term office leasing have pushed brokers toward longer deals and larger tenants. The time required to service a small business client with a 500 to 2,500 square foot need on a month-to-month basis rarely justified the single commission paid at signing.
HOLLYWOOD OFFICES™ restructures that calculus entirely. Because the company owns its buildings outright and manages all leasing decisions in-house, it operates with a speed and flexibility that institutional landlords cannot match. Deals can be approved and occupancy granted within days of a tour. There are no long-term lease requirements, no rigid rate cards, and no corporate approval chains.
The tenants the program targets are a growing segment of the Los Angeles office market: small businesses and professionals with 400 to 2,500 square foot requirements; large users seeking 5,000 to 10,000 square feet of immediate interim space; production and entertainment companies on defined project budgets; post-production teams, and writers’ rooms operating on compressed 20-week seasons; start-ups; and companies of any size testing the Los Angeles market before committing to long-term space.
Each of these represents a client category that brokers often set aside. The Broker Concierge Program is designed to make servicing them worthwhile.
High Retention Means Commissions That Compound
The structure of the program depends on a pattern HOLLYWOOD OFFICES™ has observed consistently over its decades of operation: tenants who arrive for short-term needs tend to stay.
A creative team that books space for a 60-day short term often remains for more than a year. A writers’ room that signs on for a single 20-week season returns for the next. A small business that arrives on a month-to-month basis, attracted by the flexibility and the boutique service approach, frequently converts into a multi-year tenant with no reason to relocate.
For a broker, that pattern means a referral that might look like a marginal deal at signing can become one of the most durable commission lines in their book.
“Our retention numbers are high because our service model is boutique. Every tenant in our buildings is treated like a full-service client from day one — no friction, no service gaps, no surprises. When tenants are that comfortable, they don’t look for reasons to move. And when they don’t move, the broker who placed them keeps getting paid.”
— Dirk Degraeve, HOLLYWOOD OFFICES™
Credentialed for Every Client, from Start-Up to Studio
HOLLYWOOD OFFICES™ has spent decades building relationships across the full spectrum of the Hollywood tenant market. Current and past clients include Netflix, HBO, Endemol, MTV, Warner Brothers, FX, BBC, Paramount Pictures, 20th Television, New Line Cinema, HULU, Walt Disney Television, Viacom, STARZ, AMC, Amazon Studios, Universal, Blumhouse, Apple TV, SONY, and MGM.
The buildings meet the insurance, security, and risk compliance requirements of major studio legal and business affairs departments. For brokers whose clients operate in the entertainment ecosystem, that credentialing removes a barrier that frequently delays or derails short-term deals elsewhere.
Program Terms for Brokers
Under the HOLLYWOOD OFFICES™ Broker Concierge Program:
• Brokers register clients directly with the HOLLYWOOD OFFICES™ management.
• Full commissions paid at lease signing and thereafter including renewals (ongoing as long as the tenant keeps paying rent)
• For month-to-month and flex-leases commission payments continue monthly for the life of the tenancy, with no cutoff at the end of the initial term.
• Commissions cease only if the registered client vacates or stops paying rent.
• No term lease required. No square footage requirement applies.
• All deal structures — month-to-month, multi-month, or project-based — qualify.
About the company: HOLLYWOOD OFFICES™ owns and operates boutique office campuses at 6464 and 6565 Sunset Boulevard in Hollywood, California. For decades, the company has served the full range of the Hollywood tenant market — from individual producers and small businesses to major studios, networks, and streaming platforms — offering professionally managed, move-in ready office space on flexible terms with no long-term commitment required. All leasing decisions are made in-house by building ownership.
Contact Info:
Name: Dirk Degraeve
Email: Send Email
Organization: HOLLYWOOD OFFICES™
Address: 6464 Sunset Boulevard, Suite 700, Hollywood, CA 90028
Phone: (323) 462-6727
Website: https://www.hollywoodoffices.com/
Release ID: 89188740
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