-- Wishcompany, a South Korea-based beauty brand and content company, announced that three serums from Dear, Klairs, and By Wishtrend will be introduced through OLIVE YOUNG’s physical retail expansion in the United States.
Photo Courtesy of Dear Klairs
The launch includes Dear, Klairs’ Freshly Juiced Vitamin Drop, Dear, Klairs’ Midnight Blue Youth Activating Drop, and By Wishtrend’s Pore Smoothing Bakuchiol Serum. The company said the move is designed to expand offline access to its skincare portfolio while supporting its broader international retail strategy.
OLIVE YOUNG Entry Supports Offline Expansion in the US Market
Wishcompany said the OLIVE YOUNG store entry marks a new stage in its U.S. growth strategy, creating additional in-person touchpoints for consumers. The rollout is expected to begin at OLIVE YOUNG locations in Pasadena, California, and Century City, Los Angeles, as OLIVE YOUNG, Korea’s leading beauty and lifestyle retailer, expands its presence in the U.S. market.
Park Soung-ho, chief executive officer of Wishcompany, said the launch reflects the company’s focus on strengthening brand visibility through retail access and local engagement. “Through this entry into OLIVE YOUNG’s U.S. stores, Wishcompany aims to broaden consumer access to its brands and support the continued growth of K-beauty in the global market,” Park said.
Featured Products Reflect Established Consumer Demand
The three products selected for the launch represent key serums from Wishcompany’s skincare portfolio. Freshly Juiced Vitamin Drop is recognized for its vitamin C formulation, while Midnight Blue Youth Activating Drop is positioned as a calming ampoule, and By Wishtrend’s Pore Smoothing Bakuchiol Serum features bakuchiol, niacinamide, and peptides.
Wishcompany said the lineup was curated to present products with established consumer recognition and formulas suited to daily skincare routines. In addition to the offline launch, the company said other Wishcompany bestsellers will remain available through online channels.
Wishcompany Continues Global Brand Development
Founded in 2010, Wishcompany describes itself as a beauty brand and content company with a presence in 80 countries. The company is known for developing brands such as Dear, Klairs, and By Wishtrend, while leveraging content and commerce to support international growth.
Park said the OLIVE YOUNG launch represents part of the company’s longer-term global strategy. “Wishcompany will continue expanding customer touchpoints and pursuing brand growth through retail opportunities and localized marketing activities,” Park said.
About Wishcompany
Wishcompany is a South Korea-based beauty brand and content company founded in 2010. The company says it distributes brands including Dear, Klairs, and By Wishtrend, and currently has a presence in 80 countries through a model that combines content, commerce, and brand development.
Contact Info:
Name: Chongrim Ku
Email: Send Email
Organization: wishtrend.com
Address: 49 Gangnam-daero, 110-gil, Gangnam-gu, Seoul, Korea
Website: http://wishcompany.net
Release ID: 89193336
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