-- Bangkok Airways Public Company Limited, has launched a special sneaker collection for frontline staff: Bangkok Airways x PUMA, under the concept “BE THE FIRST MOVE FOR BETTER TOGETHER.” This collaboration reinforces the identity of Asia’s Boutique Airline and reflects the airline’s commitment to service excellence and innovation in workplace attire.
The launch event at Suvarnabhumi Airport was honored by the presence of Ms. Amornrat Kongsawat, Vice President – Sales and Acting Vice President – Marketing at Bangkok Airways; Mrs. Chanthip Thongkanya, Vice President - Office of the President at Bangkok Airways; and Ms. Pornthip Wanichnopparat, Country Manager at PUMA Sports (Thailand).
Ms. Amornrat Kongsawat, Vice President – Sales and Acting Vice President – Marketing at Bangkok Airways, said “This marks another significant milestone as Bangkok Airways joins hands with PUMA, a leading global sports brand, to co-create a special sneaker collection for frontline staff under the concept ‘BE THE FIRST MOVE FOR BETTER TOGETHER,’ which perfectly combines lifestyle and functionality. Inspired by PUMA’s popular ‘ROMA’ sneaker model-manufactured from 30% recycled materials, the beautiful and modern design reinforces the identity of ‘Asia’s Boutique Airline’ that is Friendly, Stylish, Reliable and ready to deliver travel experiences filled with Enjoyment.”
Mrs. Chanthip Thongkanya, Vice President - Office of the President at Bangkok Airways, said “Bangkok Airways is committed to developing our services and prioritizing the enhancement of our image as Asia’s Boutique Airline. This uniform transformation with sneakers reflects our organizational culture-driven through frontline staff including pilots, cabin crew, ground service staff, as well as reservation and ticketing staff, who are filled with energy and inspiration to deliver excellent service to passengers.”
Ms. Pornthip Wanichnopparat, Country Manager at PUMA Sports (Thailand), said “The collaboration between PUMA and Bangkok Airways, a leading regional airline, is not just about launching the first Bangkok Airways x PUMA special sneaker collection in Thailand for frontline staff, but also reflects PUMA’s commitment to being an innovation leader in footwear that perfectly combines modern design with practical functionality. This elevates the wearing experience to new heights for every journey, meeting the lifestyle needs of today’s wearers who live vibrant and colorful lives.”
Bangkok Airways’ policy announcement allowing frontline staff to wear sneakers while on duty marks a significant step in enhancing service standards in Thailand’s aviation industry, prioritizing employee health and well-being as part of its sustainable approach to service excellence.
Release ID: 89167132
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