-- In today’s world, marketers can reach a much more detailed audience than just a broad one. The age of television and billboards employed the strategy of targeting a wide audience with an ad, hoping they would generate good leads. Targeting audiences today is completely different. With the help of internet marketing, targets can be identified based on their spending habits, social media presence, hobbies, and online activities. Different technologies allow marketers to use a multitude of avenues for reaching a potential lead and to guide them along the pipeline. The differences between broad audiences and a more narrow and specific audience are a huge part of what makes internet marketing better for the modern business.
Ad Symphony is a renowned digital marketing agency that has recently been awarded "Best Marketing Agency for Non-Profits in 2025". Ted Gartner, President of Ad Symphony, gave his opinion about targeting. Mr. Gartner proclaimed, “All too often people are marketing to too different of an audience, and not getting hyper-focused”. Mr. Gartner also suggested that in today’s market, a marketer can identify those people who have shown interest in the service. Collecting emails from website visitors is one way to identify these individuals. The sales pipeline can be complex, but with high-value email leads, marketers can nurture a sale through curated messages. Another option to reach high-value leads is through remarketing with different types of advertisements.
Research indicates that the average consumer needs to see and hear a business's name a minimum of 7-10 times before they start recognizing it. Further research also indicates that it takes about 25 touches to move them to action, assuming they are in the market for that service. This means it is extremely important to find and remarket to interested leads. Mr. Gartner talked about those statistics, and said "retargeting website visitors with not only ads, but with emails or text messages, allows us to stay in front of these individuals, and can determine how successful your marketing campaign is. "
Finding a high-value lead can be difficult, but with persistence and understanding of an audience, a marketer can find them. Mr. Gartner mentioned that although some website visitors may be accidental, or have very little interest in the product or service, it’s important to identify the 20% - 40% audience that spent time on site looking at multiple pages; these parties are doing their research to figure out who or what they want to use. Using analytic tools, marketers can find this audience and use it in their remarketing campaigns.
For more information on how Ad Symphony can help, visit adsymphony.com or call 888-855-2787.
Contact Info:
Name: Ad Symphony
Email: Send Email
Organization: Ad Symphony
Address: 12211 Huston St, Valley Village, Los Angeles, California 91607, United States
Phone: +1-888-855-2787
Website: https://adsymphony.com/
Release ID: 89161885